Campaign India Team
May 20, 2010

Komli Media launches pre-roll offering for online video ads

Online ad network Komli Media has launched its video pre-roll offering (brand ads played before the video content) for brand advertisers. With this launch, Komli rounds up its offerings of online display advertising solutions ranging from standard banner, rich media, customizations, brand impact measurement and now video pre-roll. Komli had previously launched an in-banner video ad format, but with the launch of video pre-roll, Komli is now targeting the fast growing video pre-roll advertising market.

Komli Media launches pre-roll offering for online video ads

Online ad network Komli Media has launched its video pre-roll offering (brand ads played before the video content) for brand advertisers.

With this launch, Komli rounds up its offerings of online display advertising solutions ranging from standard banner, rich media, customizations, brand impact measurement and now video pre-roll.

Komli had previously launched an in-banner video ad format, but with the launch of video pre-roll, Komli is now targeting the fast growing video pre-roll advertising market.

Along with the in-banner video ad format, the pre-roll format is expected to help publishers tackle one of their most significant challenges to revenue growth by increasing the monetization of video inventory.

Komli's pre-roll video ad offering is being launched with a companion ad unit that will stay fixed above the video player for the duration of the video.

Commenting on the development, Akshay Garg, co-founder and business head for Komli's ad network said, "We are tremendously excited with the launch of our video pre-roll offering. In combination with the companion ad and in-video advertising solutions, we offer an unbeatable awareness and engagement value proposition for marketers while offering enhanced revenue generation opportunities for publishers."

Source:
Campaign India