Komli Media has announced the acquisition of ZestADZ, a mobile advertising platform. With this acquisition, Komli Media claims to be the first digital media company in the Asia Pacific region to offer a full suite of digital solutions to agencies, advertisers, and publishers, with solutions across display, video, search, social media and now mobile.
Prashant Mehta, chief executive officer, Komli Media said, “We’re thrilled to have the ZestADZ team as part of the Komli family and see a strong cultural fit between our two companies. Under Asif’s leadership, they have built a strong technology platform that complement’s Komli’s own real-time ad serving technology to make this a mutually rewarding partnership.”
Asif Ali, chief executive officer, ZestADZ added, “We are looking to leverage Komli’s leadership position in the Asia Pacific region to accelerate the adoption of mobile advertising by leading agencies, advertisers, and publishers. We will continue to bring innovative products to the market. This combined with Komli’s brand, market penetration and experience will help us to advance our leadership position in the space.”
ZestADZ, based in Chennai was founded in 2007 and is led by Asif Ali, a technology entrepreneur. ZestADZ helps advertisers and agencies deliver targeted mobile advertising campaigns to drive brand awareness, generate traffic and leads, and increase purchase intent amongst other options. ZestADZ currently delivers five billion mobile ad impressions globally each month. The mobile division of Komli Media, which includes ZestADZ, is run by Amit Bhartiya, vice president, together with Ali who will head Mobile products. The agency provides mobile advertising and analytics platform across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.