Ki Mobility assigns media mandate to Madison
Account won post a multi-agency pitch
May 19, 2022 03:55:00 AM | Article | Campaign India Team
Madison Media Omega has been appointed as the media AOR for Ki Mobility.
The agency will handle the traditional and digital media mandate for the digital subsidiary of TVS Automobile Solutions. The account was won following a multi-agency pitch.
Ki Mobility is positioned as a full-stack O-to-O (online-to-offline) digital platform in the automotive aftermarket that aims to offer cost-effective service to owners of two-wheelers, passenger cars and commercial vehicles across the country.
Narasimhan Eswar, CEO, Ki Mobility Solutions, said, "We are delighted to have Madison on-board as our above-the-line media partner. We believe that Madison, with its incredible scale and talented personnel will add substantial value to Ki’s future plans to pioneer explosive growth in the Indian automotive aftermarket."
Dinesh Rathod, CEO, Madison Media Omega, said, “We are very excited by Ki’s vision and plans to revolutionise the Indian automotive aftermarket and we are delighted to partner Ki Mobility and help make it a preferred destination for all vehicle owners."