TVS India has rolled out a film featuring Shubman Gill for its Ronin.
The film has been conceptualised by TBWA\ and shows Gill in his youth days taking on bowlers much older than him while playing unconventional cricket shots. It then cuts to the present day where he's also executing them again.
Vimal Sumbly, head - business – premium, TVS Motor Company, said, “TVS Ronin’s journey began from a blank canvas. One year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re cementing that very ideology by collaborating with Shubman Gill, a promising young icon himself. The idea is to inspire riders everywhere to go where their heart takes them and follow no script.”
Govind Pandey, CEO, TBWA\ India, said, “TVS Ronin is building a community of the new-age riders in this world. Which is why, when we say ‘move like a Ronin’ we want to inspire people to follow their calling , and make the moves that are #Unscripted just like the TVS Ronin.”
Russell Barrett, chief creative experience officer, TBWA\ India, added, “This campaign tells the story of Shubman Gill a veritable new-age icon. Shubman has not just achieved success, he has done it by following his own path, measuring himself against his own standards and along the way has crafted his own story. Which just so happens to be the story of TVS Ronin itself - a bike that is ’unslottable’ and unstoppable."
Along with the film, the campaign also consists of an on-ground activation which can lead to winners riding off with a World Cup edition bike.
CREDITS:
Agency: TBWA\ INDIA
CEO: Govind Pandey
CCEO: Russell Barrett
Executive director: Namrata Nandan
CSO: Amit Kekre
Strategy team: Rajagopalan Narasimhan
Creative team: Ashish Adpur, Vinay Saya, Shaurya Mathur, Shalini Singh
Account management team: Rohini Radhakrishnan, Siddhee Satish, Manisha Mendes, Pooja Talwar
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