Kellogg’s focuses on digestive health in new TVC for ‘All-Bran’

Kellogg's has brought in Bollywood actress Tisca Chopra for their new TVC for All-Bran. All-Bran is a 100% whole wheat ready-to-eat cereal that is high on fibre and is the number two brand for Kellogg’s globally.

Watch the TVC (story continues below)

The TVC created by JWT, shows Tisca Chopra play the role of a wife and a mother. While she is in the process of sending her child to school, her husband calls out to her asking for socks repeatedly. Once she drops her child, irritated by her husband’s incessant shouting, she rushes up the stairs to give him his socks. The voiceover then introduces Kellog’s All-brand cereal. Chopra is then shown eating the cereal, which re-energises her and is shown to be very active in the future.

Speaking about the campaign, Vikram Bahl, marketing director, Kellogg’s India says, “Research has shown us that women are not getting enough fibre in their diets. A fibre-rich breakfast is a health way to get fibre in the diet at the start of the day. With Kellogg’s All Bran, we are attempting to each women who pride themselves on making informed choices; yet routinely have to deal with uncomfortable and disruptive digestive symptoms.”

The TVC is targetted towards Indian women between the age group of 35 to 40.