Advertising Marketing
Campaign India Team
Feb 03, 2023

EatFit accuses Kellogg's of plagiarism

Kellogg's has released a campaign with a title similar to the message EatFit was aiming to spread in its films during the ICC Men’s international T20 World Cup and Shark Tank last year

Stills from EatFit (left) and Kellogg's

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

Nike flips the script: From action to intention

6 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

7 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Kellogg's cleared by ASCI after EatFit accused it of plagiarism
Advertising
Mar 10, 2023
Campaign India Team

Kellogg's cleared by ASCI after EatFit accused it ...

EatFit extends 'kuch kar dikhane ki bhook' thought through Prime Volleyball League
The Work
Feb 09, 2023
Campaign India Team

EatFit extends 'kuch kar dikhane ki bhook' thought ...

Mithila Palkar and Varun Dhawan dramatise the need for 'honest food' with EatFit
The Work
Sep 19, 2022
Campaign India Team

Mithila Palkar and Varun Dhawan dramatise the need ...

EatFit gets Varun Dhawan as brand ambassador
Marketing
Apr 06, 2022
Campaign India Team

EatFit gets Varun Dhawan as brand ambassador

Just Published

Haymarket buys Marketing Week, Creative Review and Festival of Marketing
Advertising
7 hours ago
Gideon Spanier

Haymarket buys Marketing Week, Creative Review and ...

Acquisition ‘reinforces’ the owner of Campaign and PRWeek's market-leading position in marcomms.

What the almost-cancellation of Jimmy Kimmel means for creatives
Opinion
9 hours ago
Kelsey Lindell

What the almost-cancellation of Jimmy Kimmel means ...

A pep talk for creatives in the age of authoritarianism.

Advertisers hold the keys to reviving UN sustainability goals
Opinion
9 hours ago
Frank Maguire

Advertisers hold the keys to reviving UN sustainabil...

Most people are not reading through 50-page sustainability reports. That’s where creativity comes in.

SS Rajamouli's lens turns scooter launch into screen spectacle
Advertising
10 hours ago
Campaign India Team

SS Rajamouli's lens turns scooter launch into ...

Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.