Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jun 03, 2009
Kareena Kapoor hawks Kurkure’s new brand extension
Frito-Lay, Pepsi’s snack division, has rolled out a brand variant for its savoury brand, Kurkure Desi Beats: Crunchy Wheat. The latest launch is supported by an integrated communication plan featuring its brand ambassador, Kareena Kapoor.The JWT-created TVC, shot in the fields of Punjab, juxtaposes an urban Kapoor with her desi avatar, unveiled in last year’s ‘Cinderella’ campaign.Watch the TVC here:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
_20230123113848.png&h=268&w=401&q=100&v=20250320&c=1)
The Work
Jan 24, 2023
Kurkure Playz along with the extraterrestrial
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Jan 24, 2023
Pepsi gets actor Yash as brand ambassador
Just Published
Advertising
17 hours ago
AI won't kill advertising, it won't save it either: ...
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
Media
17 hours ago
WhatsApp officially introduces ads in updates tab
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
Advertising
22 hours ago
MediaDonuts gets rebranded as Aleph across APAC
Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.
Advertising
1 day ago
Pride is over — now it’s culture or bust
2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.
