Campaign India Team
Aug 08, 2012

Karbonn Mobiles is title sponsor, Champions League Twenty20

The tournament kicks off on 9 October and will be held in South Africa

Karbonn Mobiles is title sponsor, Champions League Twenty20

(L-R)- Mr. Pradeep Jain, Karbonn Mobiles, Mr. Rajeev Shukla, IPL and Member CL T20 Governing Council, Mr. Aloke Malik, ESPN Software India

Karbonn Mobiles has signed up as the title sponsor of the fourth edition of Champions League Twenty20. It has signed a deal for the same with ESPN Star Sports, commercial partners of Champions League Twenty20.

As part of the deal, Karbonn Mobiles will have rights to on ground title sponsorship with all its entitlements, and the tournament will be called Karbonn Champions League Twenty20.

Pradeep Jain, managing director, Karbonn Mobiles, said, “Karbonn Mobiles is extremely proud to be associated as the title sponsor of Champions League Twenty20 and reiterates its commitment to Cricket with this brand association. We are sure that this fourth edition of CLT20 will become a grand success and will bring more edge-of-the-seat entertainment to the cricket fanatics from across the world.Cricket is one game which is considered as a religion in India and our association with it has helped in breaking the clutter and creating right visibility amongst our target audience."

He noted that response to the brand's launches during IPL 5 - including a range of smart-feature phones - was 'overwhelming'.

"With Champions League Twenty20, we are confident to take this unique mobile ecosystem to the next level. We intend to leverage this opportunity by utilising the 360-degree communication mix with a focus on TV, print, digital and press," added Jain.

Sudhir Hasija, chairman, Karbonn Mobiles, added, “Our association with the most popular sport of the subcontinent has proved to be a great platform to reach out to the audience, thus giving the brand an opportunity to connect with the consumers at a massive scale. The association with CLT20 is a matter of great pride for Karbonn Mobiles and it gives us a platform to create constructive fan engagement and thus generate a buzz around the brand Karbonn and the Brand CLT20."

He added that the brand would look to create some innovative brand engagement this season.

Commenting on the tie up, Aloke Malik, managing director, ESPN Software India, said, “I am very confident that this association will deliver a lot of value to Karbonn Mobiles who have been closely invested in T20 cricket for quite a while now. Champions League Twenty20 in just three editions has established itself as a marquee cricket property. This year, teams from as many as eight cricket playing countries will feature in the tournament. From the subcontinent alone, we will see six teams in action. Besides the four IPL teams, for the very first time, we will have representation from Pakistan which will generate further interest in this block buster property,."

Rajeev Shukla, chairman, Indian Premier League, and member - Champions League Twenty20 governing council, added, “In my view, our primary challenge has always been to persistently maintain as well as radically enhance the unparalleled standards established by the Champions League T20 brand in the last few years. I am extremely confident in stating that this adroit association shall certainly tender an augmented and enriching experience for the nationwide ardent cricket fanatics.”

The tournament will be held in South Africa this year with the qualifying stage, beginning 9 October.

Source:
Campaign India

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