Faaez Samadi
Mar 18, 2019

Kantar becomes single brand

All units and services to be consolidated under single name.

Kantar becomes single brand

Data and insights company Kantar today announced that all of its offerings and services will be united under the single Kantar brand name from April 2.

All of Kantar’s nine brands across its data, insights and consulting services—Kantar Consulting, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, Kantar Public, Kantar TNS, Kantar Worldpanel, Lightspeed—will be retired, along with all country-specific brands.

Kantar CEO Eric Salama said: “The change in our branding reflects the operational changes already happening across our company, and is driven by a desire to achieve simplicity, scale and impact for our clients. This one change will make Kantar easier for clients to understand and work with.”

The news comes amid uncertainty over Kantar’s future after WPP CEO Mark Read announced last October that WPP is looking to sell Kantar, while retaining a stake. Early signs that such a consolidation may happen came when Kantar merged four brandsKantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail–into Kantar Consulting early last year.

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

Premium
WPP: 'Sacrificing' pay rises for staff in favour of profits was a mistake
Premium
4 hours ago

WPP: 'Sacrificing' pay rises for staff in favour of ...

It was "not sensible" to keep such a "tight" lid on incentives in final years of Sorrell era.

Premium
Cannes Lions 2019: Eight per cent increase in entries from India
Premium
6 hours ago

Cannes Lions 2019: Eight per cent increase in ...

Total number of entries are down again despite Publicis return

Premium
Cannes Lions 2019: Eight more shortlists for India
Premium
6 hours ago

Cannes Lions 2019: Eight more shortlists for India

Entries from Wunderman Thompson (six), Dentsu Webchutney and Grey in the running

Premium
Brands celebrate Father's Day
Premium
8 hours ago

Brands celebrate Father's Day

View the films here