Campaign India Team
Oct 18, 2011

JWT Mindset bags Vijay Home Appliances’ business

The agency won the creative mandate following a multi-agency pitch

JWT Mindset bags Vijay Home Appliances’ business

Hyderabad based JWT Mindset has bagged the creative mandate of 50-year old brand Vijay Home Appliances.

Confirming the development, an official spokesperson from the Vijay Home Appliances said, “JWT Mindset’s strong local presence in Andhra and the agency’s wide talent and resources swung the pitch in their favour.”

As part of its mandate, the agency will work on developing the brand's creative communications to facilitate the brand’s plans to re-launch in the market with a range of product offerings and new products in the forthcoming months. A national campaign is expected to go on-air by December. 

Source:
Campaign India