JWT lands Ford's Figo brief

Ford India has extended the creative duties of JWT Chennai by getting it on board for its new compact car, Figo.Figo, which means ‘cool’ in Italian, was unveiled in India recently.The agency bagged the account without a pitch. Said Anita Gupta, senior VP and managing partner, JWT Chennai, “The client has been very satisfied with JWT’s work in India and has thus extended the agency’s alignment for Figo too.”