Campaign India Team
Jul 21, 2009

John Keells awards mandate to Grey

Grey Delhi has won the advertising and PR account of John Keells following a multi-agency pitch. John Keells Foods India is part of John Keells Holdings PLC, based in Sri Lanka.Speaking on the account win, Jishnu Sen COO, Grey India said , “The frozen food category is quite nascent in India and no major player has done any significant marketing activity. John Keells will give us an opportunity to build the category, as well as the brand to form loyalty amongst our consumers”. 

John Keells awards mandate to Grey

Grey Delhi has won the advertising and PR account of John Keells following a multi-agency pitch. John Keells Foods India is part of John Keells Holdings PLC, based in Sri Lanka.

Speaking on the account win, Jishnu Sen COO, Grey India said , “The frozen food category is quite nascent in India and no major player has done any significant marketing activity. John Keells will give us an opportunity to build the category, as well as the brand to form loyalty amongst our consumers”. 

Saumitra Prasad, head, marketing, John Keells Food India, added, “We were impressed with Grey's presentations and understanding of the brand. Also, the fact that the agency has been associated with the food and beverages (F&B) industry helped us zero in on them.” 
 
 
 

Source:
Campaign India