Campaign India Team
Jun 16, 2008

Jet Airways poised to appoint new creative agency

Jet Airways is expected to end its creative AOR with M&C Saatchi, in favour of an alliance with Interpublic Group.The development comes 18 months after M&C secured the business, at the time valued at US$11 million. While M&C Saatchi regional CEO Chris Jaques was unavailable for comment, it is thought that the agency will retain a place on the airline's roster.

Jet Airways poised to appoint new creative agency

Jet Airways is expected to end its creative AOR with M&C Saatchi, in favour of an alliance with Interpublic Group.

The development comes 18 months after M&C secured the business, at the time valued at US$11 million. While M&C Saatchi regional CEO Chris Jaques was unavailable for comment, it is thought that the agency will retain a place on the airline's roster.

However, the bulk of the business is expected to shift hands, ostensibly to Interpublic Group.
Jet has recently taken steps to aggressively expand its international network, which includes New York, London and Hong Kong.

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

22 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

23 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.