Jet Airways is expected to end its creative AOR with M&C Saatchi, in favour of an alliance with Interpublic Group.
The development comes 18 months after M&C secured the business, at the time valued at US$11 million. While M&C Saatchi regional CEO Chris Jaques was unavailable for comment, it is thought that the agency will retain a place on the airline's roster.
However, the bulk of the business is expected to shift hands, ostensibly to Interpublic Group.
Jet has recently taken steps to aggressively expand its international network, which includes New York, London and Hong Kong.