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Jun 16, 2008
Jet Airways poised to appoint new creative agency
Jet Airways is expected to end its creative AOR with M&C Saatchi, in favour of an alliance with Interpublic Group.The development comes 18 months after M&C secured the business, at the time valued at US$11 million. While M&C Saatchi regional CEO Chris Jaques was unavailable for comment, it is thought that the agency will retain a place on the airline's roster.
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