TUI India has assigned its digital duties to Jack on the Box Worldwide. The agency will also handle digital media buying for the travel company, a partnership between Le Passage to India and global group TUI Travel PLC.
Abhishek Razdan, national business head and EVP, Jack in the Box Worldwide, said, "TUI India plans to intensify its reach manifold in the months to come, for which detailed ground work has already commenced. Travellers of today are curious globalists who seek experiences online, so our strategy will tilt heavily towards digital platforms. We will help TUI establish connect with the audience through our quality content approach, transforming the brand into a publisher. In fact, we're already on track towards the first digital video campaign in October for their upcoming content platform."
Vishal Sinha, COO, TUI India, said, "The travel industry relies heavily on word-of-mouth and recommendations and we believe our digital platforms will be the key to deliver this. Customers are moving to the digital channels to research, get inspired, share their excitement pre-travel and finally post their experience on return. TUI India’s key focus in 2015-'16 is to increase its distribution channels and make quality travel more accessible – having a robust digital presence is the key pillar for TUI to become India’s leading travel company. With Jack in the Box Worldwide, we are confident of creating an active community of travellers or ‘TUIrists’ who will help other travellers seek and share travel ideas."