Campaign India Team
May 23, 2016

J. Walter Thompson wins Lukup Media's creative mandate

Agency working on core proposition and positioning

J. Walter Thompson wins Lukup Media's creative mandate
Lukup Media has appointed J. Walter Thompson (JWT) as its advertising agency. The agency's Bengaluru office will handle the account bagged following a multi-agency pitch. 
Lukup Media provides television, VOD, internet access through a single connection. Through the company's Lukup Player, subscribers can access broadcast TV and internet content simultaneously on televisions, mobile and tablets.
Dhiraj Chadha, head of marketing, Lukup Media, said, "JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible."
Senthil Kumar, CCO, J. Walter Thompson, said, "The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital-first content for a multi-screen content experience product is huge, and my team is really excited with this win."
Joy Chauhan, managing partner, J Walter Thompson, Bengaluru, said, "Lukup media is poised to change the way we consume entertainment and information. The Lukup Player a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in the world of entertainment and information delivery."
Campaign India

Related Articles

Just Published

14 minutes ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

17 minutes ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 hour ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.