Lukup Media has appointed J. Walter Thompson (JWT) as its advertising agency. The agency's Bengaluru office will handle the account bagged following a multi-agency pitch.
Lukup Media provides television, VOD, internet access through a single connection. Through the company's Lukup Player, subscribers can access broadcast TV and internet content simultaneously on televisions, mobile and tablets.
Dhiraj Chadha, head of marketing, Lukup Media, said, "JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible."
Senthil Kumar, CCO, J. Walter Thompson, said, "The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital-first content for a multi-screen content experience product is huge, and my team is really excited with this win."
Joy Chauhan, managing partner, J Walter Thompson, Bengaluru, said, "Lukup media is poised to change the way we consume entertainment and information. The Lukup Player a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in the world of entertainment and information delivery."
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The agency will create video content and build engagement for the Indian market