Askme has appointed J. Walter Thompson as its creative agency to ‘further strengthen the brand’s emerging leadership in the Indian digital platform and eCommerce space’, informed an official statement. The account was won following a multi-agency pitch.
The contract, currently for one year, entitles J. Walter Thompson to handle all creative and digital duties of Askme (including Askme Bazaar & Askme Freeads).
Manav Sethi, group head - marketing and digital products, Getit Infomedia said, "We launched Askme brand last year and have witnessed significant consumer uptake and others in app & digital ecosystem following the suite in trying to launch similar integrated services across search, deals, classified & commerce. We remain focused on our growth story and have been continuously working towards developing an enriching platform for end users and SMEs. We are confident that creative team at J. Walter Thompson India will help position Askme brand as a destination of choice across our target consumers in this already cluttered market.”
Sanjeev Bhargava, managing partner, J. Walter Thompson Delhi, commented, “J. Walter Thompson has a tremendous track record of creating brand value through advertising that catches the imagination of the people. In the e-commerce space, we are excited to partner with a brand on its journey to success and leadership in the face of intense competition. We are happy to be selected for our demonstrated prowess in strategic thinking and creative abilities that bested some worthy competitors. And we hope to live up to and exceed the expectations of leadership at Getit Infomedia."