J Walter Thompson India has bagged the creative duties for The Times of India post a multi-agency pitch. The agency's Delhi office will handle the business.
JWT will handle all mainline advertising and services including the digital mandate for the publication.
Sanjeev Bhargava, director, brand TOI, said, “The strategic thinking that J Walter Thompson has contributed to business building coupled with a multi city high powered creative and servicing capability is what has made them the best choice for us. I am hoping for great work to come from this partnership.”
Joy Chauhan, SVP and managing partner, J Walter Thompson Delhi, said, “The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand’s contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand.”