Campaign India Team
Jul 07, 2017

J Walter Thompson bags The Times of India's creative mandate

Account won post a multi-agency pitch

J Walter Thompson bags The Times of India's creative mandate
J Walter Thompson India has bagged the creative duties for The Times of India post a multi-agency pitch. The agency's Delhi office will handle the business. 
 
JWT will handle all mainline advertising and services including the digital mandate for the publication.
 
Sanjeev Bhargava, director, brand TOI, said, “The strategic thinking that J Walter Thompson has contributed to business building coupled with a multi city high powered creative and servicing capability is what has made them the best choice for us. I am hoping for great work to come from this partnership.”
 
Joy Chauhan, SVP and managing partner, J Walter Thompson Delhi, said, “The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand’s contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here