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Launched on February 9, 2010, Google Buzz is barely two months old. And though, according to numbers released by Google, tens of millions of people took a look at what this new social media site had to offer in the first two days of its launch, interest has since waned.
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OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.