It’s now Mindshare, and not MindShare

Mindshare has unveiled its new corporate identity. The redesign, developed in partnership with Moving Brands, coincides with the WPP agency's ongoing global restructure announced earlier this year and its intention to earn Mindshare the position of its client's "lead business partner". The network's branding will retain the signature colour purple, which was established at its inception from the merger of JWT and Ogilvy & Mather media departments in 1997, but will include a complete refresh of the agency's brandmark and visual identity.