Campaign India Team
Jul 15, 2021

Isobar India names Pragati Rana as SVP - strategy

Was GM - strategy and operations at dentsumcgarrybowen

Pragati Rana
Pragati Rana
Isobar India has announced the appointment of Pragati Rana as senior vice president - strategy. Rana will head strategy for the agency in India and aim to build an integrated planning team under her.
 
She moves from within the Dentsu group as she was GM - strategy and operations at dentsumcgarrybowen. 
 
Gopa Kumar, chief operating officer, Isobar said, “Isobar India is poised to become an innovation-first, fully integrated digital agency. We want people who not only understand the world of digital but also the world of brands and the world of the future, which is innovations, Pragati fits right in.”
 
Rahul Vengalil, chief business officer, Isobar, added, “The future of advertising is bringing together brand thinking and digital thinking to create an experience economy.  Pragati, with her experience and vision of creating a new age planning team, would help us to be the pioneers in this journey of creating an experience economy.”
 
Rana said, “An agency is future-ready when digital people can think of brands, and when brand people can think of digital and when both can think of the future - culture and innovations. My task is to help in creating a new species of mutant planners who can think of culture, brand as well as digital, social and innovations. I’m super excited about this task. Isobar India has a very ‘actively progressive’ culture built by the leadership team where people aren’t just open to learning but actually look forward to it. I, too, am looking forward to partnering with Isobar India in its upwards and onwards journey.”
Source:
Campaign India

Related Articles

Just Published

15 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

16 hours ago

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

16 hours ago

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

17 hours ago

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.