Bosch Home Appliances (BSH Hausgeräte GmbH or BSH Home Appliances) has signed Isobar India as its strategy and creative partner. The agency won the account following a multi-agency pitch and will look after the business from its Mumbai office.
The agency will handle BSH’s strategic planning, digital strategy and creative duties.
Neeraj Bahl, MD, BSH Household Appliances, said, “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”
Shamsuddin Jasani, group MD, Isobar South Asia, added, “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating a long-term relationship to help drive value for all stakeholders.”