Campaign India Team
Dec 11, 2020

Isobar India bags Bosch Home Appliances’ mandate

Account won after a multi-agency pitch

Isobar India bags Bosch Home Appliances’ mandate
Bosch Home Appliances (BSH Hausgeräte GmbH or BSH Home Appliances) has signed Isobar India as its strategy and creative partner. The agency won the account following a multi-agency pitch and will look after the business from its Mumbai office.
 
The agency will handle BSH’s strategic planning, digital strategy and creative duties.
 
Neeraj Bahl, MD, BSH Household Appliances, said, “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”
 
Shamsuddin Jasani, group MD, Isobar South Asia, added, “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating a long-term relationship to help drive value for all stakeholders.”
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Spotify hires Taj Alavi as global marketing head

Alavi is a veteran of Uber and Instagram

1 hour ago

Cannes Lions entry numbers dip as focus shifts to ...

Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies

1 hour ago

Creative critique from a gender lens: 7-11 June

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

1 hour ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India