Campaign India Team
Apr 28, 2016

Isobar bags Panasonic's digital mandate

Will handle creative, social and digital media buying

Isobar bags Panasonic's digital mandate
Panasonic India has appointed Isobar India as its digital agency on record. The mandate for the agency includes digital creative, social and digital media planning and buying for the brand. 
 
Sarthak Seth, head of brand and marketing communications, Panasonic India, said, “We are glad to see the enthusiasm that the team at Isobar have for Panasonic. As Panasonic is one of the pioneering brands in its category, we’re excited by the innovative ideas that Isobar has brought to the table. We are always keen to collaborate with people who share the same values and vision and given the calibre of work that Isobar has done in the past, we are confident that we’ll be able to accomplish some great outcomes together.”
 
Shamsuddin Jasani, managing director, Isobar India, said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our strong focus on creating brand narratives and 'Ideas Without Limits' which, ultimately lead to brand commerce, are really hitting home with our clients across the board.” 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

JWT sex discrimination case: Jo Wallace blasts ...

Online publisher focused heavily on creative director despite her having no role in the case

1 hour ago

Is the value of earned media diminishing?

Experts acknowledge the challenges in this climate for PR pros to secure earned coverage and discuss how one can do so

1 hour ago

Domino’s makes a case for Indians to get vaccinated

Watch the film conceptualised by FCB India here

1 hour ago

KFC’s Double Down Burger has enough chicken for ...

Watch the film conceptualised by Ogilvy here