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Nov 21, 2008
Is this the year that digital will rule media?
The buzz is that marketers will divert a large part of their budget to digital. Campaign India investigates...While the advertising and marketing industry has gradually started feeling the brunt of the economic downturn, there is one industry which is quite upbeat about its future: digital. The general opinion is that the marketers will soon rework their marketing budgets and a better percentage will be allocated to digital.
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