Vodafone and Shaadi.com have tied-up to launch ‘Shaadi.com on Vodafone’ which will enable the Vodafone customers to access Shaadi.com’s matrimonial services on their mobile phones. Vodafone customers will be able to access this service through a call or an SMS or on Vodafone live! which has a shaadi.com link. This initiative is powered by Mauj Mobile.
Anupam Mittal, CMD, People Group, said, “With the alliance with Vodafone – the premium telecom service provider, Shaadi.com has created the concept of ‘Matrimony on the Move’, thereby making our matchmaking service accessible to millions of people. Earlier we had a presence on online, offline, DTH and now post this alliance with Vodafone; Shaadi.com will be available on the mobile platform as well, making us the only player providing 360 degrees matrimony services.”
Harit Nagpal, director – marketing and new business, Vodafone Essar, said, “With ‘Shaadi.com on Vodafone’ customers can search for a life partner on the go, on SMS or call; without having to necessarily log on to the net. This is another important service to add value to our customers’ lives.”