iProspect Communicate 2 is to handle social media platforms (SMO) for Aegon Religare. The agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) for the company.
The account was won following a multi-agency pitch.
Yateesh Srivastava, chief operating officer, Aegon Religare, said, “As an organisation we truly understand the impact that social media has on our brand and on our reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect we believe we have found the right match since the agency has been doing very well on our performance campaigns and we are sure they will do the same with Social Media, as well. The holistic approach will ensure uniformity in messaging across the digital space and will engage customers in a manner that creates maximum impact.”
Vivek Bhargava, CEO, iProspect Communicate 2, commented, “We are glad to deliver our expertise to Aegon Religare in the social media domain, after a successful stint in both SEO and SEM. We have some extremely ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding all expectations.”