Media
Campaign India Team
Apr 21, 2008

IPL off to decent start

The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.

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