Campaign India Team
Apr 21, 2008

IPL off to decent start

The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.

IPL off to decent start

The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.
The average TVR for the IPL Extra Innings show on Friday was 2.90. Saturday’s match between Chennai Super Kings and Kings XI Punjab saw an average TVR of 4.37 in the first half and 5.61 in the second half. The match played between Rajasthan Royals and Delhi Daredevils on the same day had an average TVR of 5.08 for the first half of the match. The second half’s average TVR was of 6.26.
 

Source:
Campaign India
Tags

Related Articles

Just Published

5 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

9 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

11 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

12 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.