Campaign India Team
Apr 21, 2008

IPL off to decent start

The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.

IPL off to decent start

The Indian Premier League seems to have been received favourably by viewers with the first half of the first ever IPL match on Friday between Kolkata Knight Riders and Royal Challenge Bangalore securing an average TVR of 7.85 (TAM, CS 4 years+, Markets: Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai). The second half of the match had an average TVR of 8.59.
The average TVR for the IPL Extra Innings show on Friday was 2.90. Saturday’s match between Chennai Super Kings and Kings XI Punjab saw an average TVR of 4.37 in the first half and 5.61 in the second half. The match played between Rajasthan Royals and Delhi Daredevils on the same day had an average TVR of 5.08 for the first half of the match. The second half’s average TVR was of 6.26.
 

Source:
Campaign India
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