Campaign India Team
Jan 13, 2010

Internet Question: What do you think of the new Yashraj shows on Sony?

Over six months after Sony Entertainment Television went for a relaunch with a programming rejig, the channel's GRPs have been almost doubled (180 last week).

Internet Question: What do you think of the new Yashraj shows on Sony?

Over six months after Sony Entertainment Television went for a relaunch with a programming rejig, the channel's GRPs have been almost doubled (180 last week).

The channel has made regular investments to beef up programming - the latest one being their tie-up with Yashraj Films, wherein the much popular banner in film production is making television content for the channel. Titled YRF Television, it's currently producing one non-fiction and four fiction shows. The bouquet is mixed in genre. The non-fiction show, Lift Kara De is hosted by Karan Johar and features a well-known Bollywood star, alongwith his / her biggest fan in each week. The fiction line-up includes Mahi Way, Rishta.com, Seven and Powder all ranging between romantic comedy, mythology and underworld drama.

There has been considerable interest in how Yashraj would approach their TV foray - would they follow the picture postcard stereotype they're known for, or would they adorn the new slick 'Chak De' avatar of the family owned entertainment company. There's been agreement on one thing though - production values would be high, since YRF has arguably the best studio and technical facilities for filming in the country.

What do you think of this new line-up of shows from Sony? Has Yashraj served up something different for television viewers? Or is it simply a case of old wine in a new bottle?

Share your thoughts. Write to arcopol@haymarket.co.in or simply use the comments section below.

Source:
Campaign India