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Over six months after Sony Entertainment Television went for a relaunch with a programming rejig, the channel's GRPs have been almost doubled (180 last week).
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Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
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