Digital
Campaign India Team
Jul 08, 2020

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.

People can express themselves by recording and editing 15-second multi-clip videos with audio effects.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

Ajit Mohan joins Snap
Digital
Nov 04, 2022
Campaign India Team

Ajit Mohan joins Snap

Battle of the Brands: Instagram Reels Vs Chingari
Digital
Jul 10, 2020
Campaign India Team

Battle of the Brands: Instagram Reels Vs Chingari

Meta removes 635,000 predator-linked accounts, rolls out new teen safety tools on Instagram
Digital
Jul 25, 2025
Nikita Mishra

Meta removes 635,000 predator-linked accounts, ...

Snap's APAC president Ajit Mohan on building a performance business to regain ad dollars
Digital
Jul 25, 2023
Shawn Lim

Snap's APAC president Ajit Mohan on building a ...

Just Published

IPG Q3 earnings show decrease in revenue, but increase in profit ahead of Omnicom acquisition
Advertising
1 hour ago
Emma Thumann

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

How necessity, not hype, birthed Liqvd Asia's AI-led studio model
Advertising
2 hours ago
Vinita Bhatia

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.

When Bullet meets the Hall: A symphony in steel
Advertising
2 hours ago
Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

What do Campaign's international editors make of the most-awarded work?
Advertising
2 hours ago
Kate Magee

What do Campaign's international editors make of ...

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.