Infectious has won the creative duties of Aegon Religare Life Insurance (ARLI). The agency will be responsible for the client's marketing and communication requirements. There was no multi-agency pitch involved.
Yateesh Srivastava, chief operating officer, Aegon Religare Life Insurance, said, “We have always believed in being refreshingly different in our communication. With Infectious on board, we hope to build our brand effectively.”
Ramanuj Shastry, co-founder and director, Infectious, said, “Educating people about the importance of insurance is a critical task in a severely under-insured nation like ours. We are honoured to partner Aegon Religare in this important journey.”
Nisha Singhania, co-founder and director, Infectious, added, “We are delighted to be given the mandate for Aegon Religare. They have done some differentiated work in the past, and we look forward to creating some truly infectious work for them.”