Infectious to handle creative for HCL ‘Me Tablets’ alongside Saatchi

Infectious has been empanelled by HCL to handle creative duties for its range of ‘Me Tablets’, alongside existing creative partner Saatchi & Saatchi.

On the empanelment, Gaurav Tikoo, head, marketing, mobility business unit, HCL, said, “Infectious has demonstrated very good understanding of our business and the consumer. We like their nimble, hands-on approach and look forward to the association.”

Infectious was founded in April 2013 by Nisha Singhania and Ramanuj Shastry. The duo had quit Saatchi & Saatchi earlier this year.

Ramanuj Shastry, co-founder and director, Infectious, said, “It's a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.”

Nisha Singhania, co-founder and director, Infectious, added, “We are thrilled to be working on the HCL Tabs business. We thank HCL for trusting us with this task and look forward to creating some really exciting work for them.”