Campaign India Team
Oct 09, 2013

Infectious to handle creative for HCL ‘Me Tablets’ alongside Saatchi

There was no pitch process involved

Infectious to handle creative for HCL ‘Me Tablets’ alongside Saatchi

Infectious has been empanelled by HCL to handle creative duties for its range of ‘Me Tablets’, alongside existing creative partner Saatchi & Saatchi.

On the empanelment, Gaurav Tikoo, head, marketing, mobility business unit, HCL, said, “Infectious has demonstrated very good understanding of our business and the consumer. We like their nimble, hands-on approach and look forward to the association.”

Infectious was founded in April 2013 by Nisha Singhania and Ramanuj Shastry. The duo had quit Saatchi & Saatchi earlier this year.

Ramanuj Shastry, co-founder and director, Infectious, said, “It's a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.”

Nisha Singhania, co-founder and director, Infectious, added, “We are thrilled to be working on the HCL Tabs business. We thank HCL for trusting us with this task and look forward to creating some really exciting work for them.”

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

17 hours ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

17 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

20 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here