In an overwhelming response to Campaign 10/10, all the three major Indian advertising bodies, International Advertising Association (India Chapter), Advertising Agencies Association of India (AAAI) and The Advertising Club have come forward to lend their support for the Campaign 10/10
initiative that was announced on Tuesday, August 8.
This not-for-profit initiative is to place underprivileged youngsters as interns in advertising agencies. The best from the group will be then put through a good communication school. The end vision is that the brightest will be eventually hired by the advertising industry and set in motion a process to create a talent pool that has never been explored before in a formal manner.
Support has also been coming in from many other quarters. The Rotary Club of Bombay, which runs the skill upgradation Bhavishya Yaan programme for more than eight years now, has come on board to send promising youngsters who have been through its programme, as candidates for the internship. It helps that advertising veteran Ramesh Narayan is also the president of the Rotary Club of Bombay.
Raj Kamble, director, Miami Ad School's Mumbai campus and founder of Famous Innovations has graciously agreed to provide five of the brightest interns from Campaign 10/10, a finishing course at the Miami Ad School, so that they are ready to take on the ad world. Watch this space for more.