Indigo Consulting has announced the appointment of Nishith Srivastava as national head of strategy. He will be based in Mumbai and will report to Rajesh Ghatge, CEO, Indigo Consulting.
Prior to this he was working with Ogilvy Singapore as a digital consultant and with Ogilvy Indonesia as head of digital transformation consulting.
Ghatge said, “The role of strategy within the digital solutions ecosystem is evolving. Data analytics and design thinking are a few of the several specialised approaches which are being leveraged to drive impactful solutions for clients. At Indigo Consulting, we are building a strategy and consulting community which is contemporary–one that can drive the brand narrative of our clients on digital and take an integrated approach, and provide technology-led solutions. This, in turn, will drive some great consumer experiences on digital. Nishith has regional experience on both sides of the spectrum–brand and consulting–and I am confident he is just the right leader to drive this agenda at Indigo Consulting.”
Srivastava added, "Joining Indigo Consulting to lead the strategy domain in India was a strategic choice I made over other pure-play communication or creative agency networks in the region. We live in a connected world where brands need business solutions over channel-based communication campaigns. As an integral digital consulting and communication partner within Publicis Communications, Indigo Consulting is an agency with a solutions-first approach as the building blocks of its DNA. I am excited about my new role and look forward to creating success stories for our clients."
He has also worked with J Walter Thompson, Leo Burnett and Digitas.