The India Chapter of the International Advertising Association (IAA) has announced the call for entries for the 2017 edition of the IndIAA Awards. Ad campaigns that were released between 1 July 2016 and 30 June 2017 can be submitted free of cost on indiaa-awards.org.
This is the third edition of the awards that are positioned as the awards 'for real creative advertising, backed by real budgets'. The awards will be held in Mumbai in September 2017.
Pradeep Guha, chairman, IndIAA Awards, said, “Advertising campaigns that were released between 1 July 2016 and 30 June 2017 will be honored in multiple product and service categories. To qualify for the award the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a new comer) would be awarded. The awards ceremony would be in Mumbai in September 2017.”
Neeraj Roy, president, IAA India Chapter, said, “This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it has built up during the last two years. Last year’s award presentation ceremony saw the biggest names in advertising and marketing assembling to salute real hard-working advertising. There will be no entry fee."
Srinivasan Swamy, SVP, IAA Global, added, “At the IndIAA awards event, just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign”.
For more information regarding the awards visit www.indiaa-awards.org.