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Advertising has its fair share of legends. Some of them unfortunately turn out to be legends in their own lunchtime as they gulp down three martinis for lunch. And yet, we in India have been fortunate to have been blessed with two men who have become legends in their own lifetimes. I refer to the recent recognition of R.K. Swamy by the Madras Management Association and S.R. (Mani) Ayer by the Advertising Club, Madras.
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.