iD Fresh Food looks to build trust with five-day live streaming of its Bengaluru facility

Campaign released on the occasion of 'World Idli Day'

Mar 30, 2022 05:25:00 AM | Article | Campaign India Team

iD Fresh Food is celebrating 'World Idli Day' with a trust-based campaign titled 'TransparenSee'. 
 
The five-day long campaign offers a live, real-time view into its batter factory located in Bengaluru. Through this, viewers can access live feeds of the making of their iD Fresh Foods' products from all areas within the factory. 
 
Through this campaign, iD Fresh Food is looking to create trust and loyalty among its audience. 
 
The live feed is available on iD’s website from 10 AM to 5 PM, from 30 March to 3 April. 
 
PC Musthafa, CEO and co-founder, iD Fresh Food, said, “At iD, trust is at the heart of everything we do. Our products are made with 100% natural ingredients. The last two years have been tough, yet there has been no dearth of inspiration and love from our consumers. We have been receiving a lot of requests from our consumers wanting to visit our factory, but given the pandemic scenario, we didn't want to risk their safety at any cost. That's when we decided to take our Giant Home Kitchen to where they're and give them a real-time peek from the comforts of their homes instead of them having to travel all the way."
 
He added, "We have installed high resolution cameras at all possible locations inside the factory to ensure our customers get a clear and perfect view of the process. As a customer-centric brand, we strive to be responsive to the needs of our customers and the pandemic has helped us to strengthen this commitment. TransparenSee is our way of saying thank you to our consumers – for trusting us with their family’s nutrition and well-being. The plan is to make TransparenSee an annual campaign –starting every March on World Idli Day.”
 
Rahul Gandhi, CMO, iD Fresh Food, said, "By offering a window into the workings of our world-class, state-of-the-art manufacturing facility and processes, iD is demonstrating exemplary transparency, while assuring our customers 100% healthy, fresh and safe batter. At iD, we have complete control over our manufacturing processes and end-to-end supply chain. TransparenSee is inspired by the open kitchen concept. In many ways, it’s a natural extension of the trust campaign that the brand has been spearheading over the last four years."