Campaign India Team
Apr 08, 2020

IBF and INS stand with Government of India on PSU advertising

Sonia Gandhi had recently urged the Government to stop spending on advertising

IBF and INS stand with Government of India on PSU advertising
The Indian Broadcasting Foundation (IBF) has issued a statement following Congress Parliamentary Party's chairperson, Sonia Gandhi's calls to the Prime Minister of India to put an end to all advertisements by the various state Governments and PSU's (Public Sector Enterprises) for a period of two years.
 
The statement supports the Government's advertising and believes that if they curtail their budgets, the media and broadcasting industry would suffer. 
 
"Like other sectors which have been economically impacted by the Covid-19 outbreak, the media and broadcasting industry cannot claim immunity.  In these testing times, any decision by the Government to curtail budgetary allocation to advertisements carried out by various channels in lieu of government advertising will sound the death knell for the sector and particularly so, for the regional and smaller channels whose overwhelming dependence on Government ads cannot be both overstated and undermined. With the closure of cinemas, the complete cessation of production of films and television shows, cancellations of live sporting events and scheduled advertisements and delays in payments by advertising agencies and distribution platform operators, the M&E sector is already facing the brunt of the slowdown."
 
The statement added, "Under such a scenario, we will resist any such move by the government to undercut revenue for government advertising as many of our member channels will lose substantial revenues and will be compelled to shut down resulting in massive job losses.  At this critical moment when the nation stands united to deal with the aftermath of Covid-19 outbreak, we request all parties to give a thought for the media sector which is known for its neutrality and objectivity'.  TV still remains the primary mode of disseminating these messages to the citizens of India and stopping these ads is not in public interest."
 
This has been followed by a statement from the president of the Indian Newspaper Society (INS), Shailesh Gupta. He expressed disbelief about Sonia Gandhi’s suggestion to the Prime Minister for a two year ban on media advertisements by the Government and PSUs.
 
He believes such a proposal tantamounts to financial censorship.  It is a very small amount as far as government spending is concerned, but it's a huge amount for the newspaper industry which is essential for any vibrant democracy, and is struggling to survive.
 
He said, "Print is the only industry, which has a wage board and the Government decides how much the employees should be paid. This being the only industry where market forces don't decide salaries, the Government has a responsibility towards the industry. Further, in the age of fake news and distortion, print is the best platform to get news and views directly across to the people in every nook and corner of the country, for both - the Government and for the opposition!"
 
He added, "There is already a decline in advertisement and circulation revenue due to recession and the digital onslaught, further to add to the problem we now face severe financial crisis due to the complete lockdown of industries and business. At a time like this when media personnel are risking their lives and bringing news on the pandemic situation, the suggestion of the Congress President for a two year ban on media advertisements is deeply disturbing and demotivating for the entire media industry."

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.