Campaign India Team
Aug 04, 2016

IAA Debate on 5 August: Is quality of print advertising affecting the medium's efficacy?

Chitralekha's Mitrajit Bhattacharya and Future Group's Sandip Tarkas will argue that it is, against Contract's Rana Barua and TV18's Joy Chakraborthy

IAA Debate on 5 August: Is quality of print advertising affecting the medium's efficacy?
The next in the International Advertising Association (IAA) India chapter's debates series will focus on the print medium, with arguments for and against the motion: 'The quality of creativity in print advertising today is adversely impacting the efficacy of print medium'.
 
The event will be hosted on 5 August 2016 in Mumbai. 
 
Speaking for the motion will be Mitrajit Bhattacharya, president and publisher, Chitralekha Group, and president, Association of Indian Magazines; and Sandip Tarkas, CEO (sports, media and special projects), Future Group. 
 
Opposing the motion will be Rana Barua, CEO, Contract India and Joy Chakraborthy, president, TV18 – revenue and CEO, Forbes. 
 
Nandini Dias, CEO, Lodestar UM, will moderate the debate.  
 
Srinivasan K Swamy, president, IAA India chapter and SVP, IAA Global, said, “IAA Debates is an important property of IAA. Many industry leaders have taken the stand and debated on subjects that the industry always felt uncomfortable with. It has therefore become a must-attend event for all sections of the advertising, media and marketing fraternity. I look forward to an intelligent fight between seasoned professionals.” 
 
 
Source:
Campaign India