Jonathan Tilley
Aug 05, 2013

‘I see standalone PR agencies as having no migration pattern to the future’: Christopher Graves, global CEO, Ogilvy PR

PR Week unravels why Graves spent five years studying more than 800 pieces of primary research - exploring how consumers decide, how to change someone's mind and how to restore trust

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 day ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

1 day ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

1 day ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

1 day ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?