christopher graves
How Ogilvy’s Graves hopes to bring science back into communications
After completing his paper on ‘Brain. Behaviour. Story.’, for which he was awarded his third WPP Atticus award in June, Christopher Graves, global chairman and CEO of OgilvyPR, hopes to disseminate his findings throughout the agency
‘I see standalone PR agencies as having no migration pattern to the future’: Christopher Graves, global CEO, Ogilvy PR
PR Week unravels why Graves spent five years studying more than 800 pieces of primary research - exploring how consumers decide, how to change someone's mind and how to restore trust
Ogilvy Public Relations names new president for India office
Ogilvy & Mather India has named Arijit Sengupta as the new national head of Ogilvy Public Relations Worldwide in India.Piyush Pandey, executive chairman and national creative director, O&M India said, “We are very delighted to have him on board. PR is a core component of our 360 degree brand stewardship strategy, and we are optimistic about its future growth in India.”
Front row view of the Media Spikes 2008
India’s niggardly tally of four bronzes at the Media Spikes 2008 was disappointing compared to the number of Spikes picked up by countries like Malaysia, Thailand and Japan. Campaign India’s Bindu Nair Maitra travelled to Bali to bring you a first-hand report on the three days of networking, seminars and awards that went by and the absence of Indian creative heads (and suits) at the event.
At Media Spikes: Need Indian advertising be understood globally?
It’s ironic that at an Asia Pacific forum, when Indian ads are being screened, one gets the notion that even at the regional level, no one really gets the Indian point of view. You would expect that Asia in spite of its cultural diversity, would have some commonality in thought or consumer insights that would crack the code. Instead, what one sees are largely blank faces. With some exceptions, of course. As Santosh Desai, MD and CEO, Future Brands, pointed out, perhaps that’s not such a bad thing.
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