Hungama.com, a part of Hungama Digital Media Entertainment, has awarded its creative duties to Mumbai-based Scarecrow Communications.
The account was won post a multi-agency pitch and Soho Square was the incumbent.
Scarecrow Communication's primary mandate will be to reach out to Hungama.com’s existing consumers besides targeting digital music consumers across India, through various media, informed an agency statement.
Siddhartha Roy, CEO, Hungama.com, said, “Scarecrow Communications comes with a wide spread portfolio of media and entertainment brands. With the agency’s deep understanding of the sector and innovative creative campaigns for various brands over the years, we have decided to award the creative mandate to them. We at Hungama.com look forward to a fruitful association with Scarecrow Communications that can help us drive our vision towards being a preferred music streaming service.”
Raghu Bhat, founder and director, Scarecrow Communications, said, “Hungama.com is the pioneer in digital entertainment. A new-age brand that exists resides at the cusp of devices, music, Bollywood and the internet - four forces that touch the lives of almost every Indian. We are thrilled with this mandate and will also treat this as a great learning opportunity."