Media PR
Karan Bhandari
Apr 04, 2024

How AI, technology, and digitisation are collectively transforming the landscape of PR

The future of PR lies in the fusion of technological expertise and creative human insight, as professionals in communications navigate the growing impact of AI and beyond, opines Karan Bhandari of Weber Shandwick.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

Adobe unveils AI-powered brand concierge, agent orchestrator
Advertising
Mar 20, 2025
Campaign India Team

Adobe unveils AI-powered brand concierge, agent ...

Opinion: Video didn’t kill the radio star. AI won’t kill art
Opinion
Feb 21, 2023
Viraj Chouhan

Opinion: Video didn’t kill the radio star. AI won’t ...

Campaign India PR Awards 2025: Winners announced
PR
Feb 19, 2025
Campaign India Team

Campaign India PR Awards 2025: Winners announced

PR Awards 2025: Shortlists, jury announced
PR
Feb 17, 2025
Campaign India Team

PR Awards 2025: Shortlists, jury announced

Just Published

India’s big creative pitch: Now streaming to the world
Advertising
8 hours ago
Vinita Bhatia

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

India’s creator economy meets Adobe’s global agenda at WAVES 2025
Marketing
11 hours ago
Campaign India Team

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

EssenceMediacom retains top spot in April's APAC media league
Media
1 day ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

How smarter mobile ads are beating big-budget campaigns: Report
Advertising
1 day ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.