Honasa Consumer gets Zairus Master as chief business officer

Moves from Shine.com

Aug 25, 2021 05:21:00 AM | Article | Campaign India Team

Honasa Consumer has announced the appointment of Zairus Master as chief business officer. Master will be leading Honasa's brands - Mamaearth and The Derma Co.
 
Master will be leaving the revenue function and has been tasked with developing a roadmap to accelerate the brand's growth and expansion.
 
Master moves from Shine.com where he was CEO. 
 
He said, “Honasa Consumer is going from strength to strength with brands like Mamaearth and The Derma Co.; one being a purpose-driven brand and the other providing science backed solutions for skincare. The organisation has changed the way FMCG companies conduct business, and I am proud to be part of the leadership team. I look forward to being a part of the trailblazing growth of the brands and company.”
 
Varun Alagh, co-founder, and CEO, Honasa Consumer, said, “As we continue to grow the Honasa Consumer portfolio, it is important to get the right people on board to give the right push to the brand before you take it forward. Zairus brings with him a great mix of experience across traditional consumer giants like HUL and Airtel combined with running a digital product business which we believe is the right combination of experiences needed to grow a digitally driven consumer business like ours. “
 
Master will be based in Gurugram.