HomeShop 18 eyes festive season with new campaign

HomeShop18, Network 18's 24 hour home shopping channel, has rolled out a TVC to promote its Diwali offers. Titled "Diwali Dhamal", the film introduces the home shopping concept to highlight the prizes which can be won on Diwali.

The film opens with a family comprising of a gizmo geek son, a daughter who wants trendy products, a well aware mother and a modern dad. They rub a magic lamp and a genie appears. A sleepy genie appears, wondering why he was woken up. As the family rattles their wish list, the Genie in a very matter of fact tone tells the family, that for all these products all they have to do is to watch HomeShop18 for all their needs. While the family does not take to the Genie's recommendations too easily, the genie starts elaborating on the various offers available this Diwali on HomeShop18 and the family leaves the lamp aside in favor of the TV remote.

Sundeep Malhotra, CEO, HomeShop18 said on the campaign¸ "We have launched the Diwali Dhamaal promotion to make the entire shopping experience with HomeShop18 a highly rewarding one."

The film has been produced by Final Frame.