Homeshop18 hands creative duties to Eleven Brandworks

Homeshop18, the TV and online shopping network, has  appointed Eleven Brandworks to handle its creative duties. The appointment was made following a multi-agency pitch, according to Homeshop18.

Eleven Brandworks has been entrusted with the duty of building and establishing a strong‘HomeShop18’ brand across the verticals of TV, web and mobile.
Rashmi Berry, CMO, Homeshop18, said, “Eleven Brandworks displayed the right combination of creativity and agility, both critical in the highly competitive and cluttered E-commerce space. We look forward to building a compelling and differentiated brand with them with their highly talented team of professionals ”.

Prateek Bhardwaj, founder and director, Eleven Brandworks, added, “Homeshop18 is already a household name in India. Eleven Brandworks’ mandate is to create a robust integrated strategy for the brand and help carve a distinct dotcom brand out of it too."