Hindustan National Glass has appointed JWT India as its creative agency. JWT Mumbai will handle its corporate account and float glass business.
The account was won following a multi-agency pitch. The account size is estimated to be Rs 12-15 crores.
Commenting on the new win, Dhunji Wadia, managing partner, JWT India said, “The HNG pitch went far beyond the expected thirty second storyboard. It was a combination of powerful strategic insights and an impactful and engaging idea presentation. At JWT, we firmly believe that the success to creating a brand is a unified engagement plan. We presented a comprehensive brand communication plan that translated seamlessly across channels and media, with our partners- RMG, IPAN (Hill & Knowlton) , Encompass, JWT Surround and Media Edge.”
The account was won following a multi-agency pitch. The account size is estimated to be Rs 12-15 crores.
Commenting on the new win, Dhunji Wadia, managing partner, JWT India said, “The HNG pitch went far beyond the expected thirty second storyboard. It was a combination of powerful strategic insights and an impactful and engaging idea presentation. At JWT, we firmly believe that the success to creating a brand is a unified engagement plan. We presented a comprehensive brand communication plan that translated seamlessly across channels and media, with our partners- RMG, IPAN (Hill & Knowlton) , Encompass, JWT Surround and Media Edge.”
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