Himalaya Men has appointed Kinnect to handle its digital creative mandate. The account will be handled by the agency’s Mumbai office and was won following a multi-agency pitch.
Ashwani Gandhi, head - men’s grooming and e-commerce, Himalaya, said, “Successfully influencing the male consumer, especially with regards to personal care, is both challenging as well as rewarding. With the number of users and the time spent on digital mediums showing an increase day-by-day, digital becomes an imperative medium for brands, and more so for brands that cater to men. Kinnect comes with strong credentials and has a team of highly motivated and passionate individuals. We’re confident that together we will be able to efficiently build digital as a vital growth driver for Himalaya Men.”
Rohan Mehta, CEO, Kinnect, said, “The male grooming category that was neglected for years, is a growth driver in the personal care segment today. We are truly excited to partner with Himalaya Men, a fantastic brand known for leading innovations in this category. With the brand looking to explore new opportunities on digital, we have outlined a creative approach and social media strategy that will elevate the brand portfolio amongst its targeted audience. Our endeavors are focused on making the brand an integral part of men’s daily personal care routine and make it what it truly is - synonymous with men’s grooming!”