Advertising Opinion
Ravish Yadav
Sep 30, 2024

Healthcare embraces influencers, but can trust be maintained?

While influencer marketing provides great value to healthcare brands, ethics and transparency are the prerequisites of long-term success, says Wiredus Media founder and managing director.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Agencies must prove ROI, not just impressions

8 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

9 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
Media
Jun 12, 2025
Campaign India Team

69% of Indian consumers turn to influencers for ...

Micro-influencers, major shifts: India’s new marketing frontier
Marketing
Aug 20, 2025
Little Yadav

Micro-influencers, major shifts: India’s new ...

JioStar launches influencer marketing platform JioStarverse
Advertising
May 07, 2025
Campaign India Team

JioStar launches influencer marketing platform ...

Influencer marketing: From endorsements to authenticity and live experiences
Marketing
Mar 03, 2025
Yagini Jain

Influencer marketing: From endorsements to ...

Just Published

How Zohran Mamdani rode the authenticity wave to victory
Marketing
10 hours ago
Kalyan Kumar

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

‘The future belongs to the discontented’: Inside Coca-Cola’s AI playbook
Advertising
11 hours ago
Cecilia Garzella

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

Publicis Media launches Spark Foundry India
Media
11 hours ago
Campaign India Team

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

Monopoly’s digital turn tests a century of play
Marketing
12 hours ago
Vinita Bhatia

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.