Havas Media Group India has won the media mandate for myITreturn.com. This includes both the digital and traditional media duties. The agency's Mumbai office will handle the account.
Saakar Yadav, managing director, myITreturn.com, said, “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting. We are confident that the myITreturn Mobile App will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”
Mohit Joshi, managing director, Havas Media India, added, “We are delighted to have been entrusted with this mandate and share the same entrepreneurial spirit with myITreturn. Mobile and digital will be at the core and we will use a 360 degree media solution to connect with the right audience. With the tax filing season fast approaching in the country we plan to roll-out the campaign soon.”
RanjoyDey, head of digital, Havas Media India, said, “This is a unique service with a growing demand amongst the youth who are hard pressed for time but keen to comply to this requirement as easily and conveniently as possible. Connecting the audience to this platform will be an exciting journey.”