Havas Media has bagged the integrated media duties for the World Kabaddi League (WKL). The account was won following a multi-agency pitch.
The league began on 9 August and will run until 30 November.
Raman Raheja, CEO, World Kabaddi League, said, “We are a young and dynamic organisation looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”
Mohit Joshi, managing director, Havas Media India, added, “WKL is a great brand with a huge potential. This win is another feather in our cap proving that Havas Media is the ‘go to’ agency for integrated media. We will provide meaningful solutions to achieve WKL’s goals and look forward to a long business relationship."