Haldiram’s has announced the appointment of RepIndia for its digital duties.
The agency will be responsible for the brand’s digital strategy and creatives for its domestic market, the export market, and retail/QSRs.
The account was won post a multi-agency pitch and will be handled by RepIndia’s Delhi office.
Divya Batra, marketing head, Haldiram’s, said, “We welcome RepIndia to Haldiram's family. The term family is synonymous with the brand Haldiram's, which since 1937 has been building relations with countless families all over India and across the globe too. We have consistently built a business connecting with consumers through our trusted offerings. Apart from excellent and innovative products, it is time we reach out to the younger and newer customers via our digital footprints. With RepIndia's data and consumer insights approach and passion for food, we target to build effective marketing communication and increase the brand's digital footprint.’’
Ayesha Chenoy, founder, RepIndia, said, “Haldiram’s is not just a brand, it’s a piece of every Indian’s heart - and so to work with Haldiram’s is an honour for us at RepIndia. And while we ideate, it will be - as always with Navrattan.”